Longitudinal Strategic Development Study on easy Jet Essay

Longitudinal Strategic Development Study on easy Jet - try on ExampleThe first is termed as dynamic packaging which includes selling the customers tour package which involves separate charges for flight and hotels. The next type is Opaque Packaging where the customers overcompensate a single price for both the flight and hotels. Easy jet provided multi language option for flights but not for the holiday packages though it wanted to postulate the concept of holiday packages internationalise and increase the commercialise share. To enable this service IVIS group provided the respiratory tract with a squad of technology consultant to assist the team of easy jet and work tighter to understand the online processes (IVIS Group, n.d). Strategic Development History The airline industry of Europe is regulated by the European Regions Airline knowledge which represents about 65 intra European airlines which carry 70.6 million passengers to about 426 destinations in 61 European countrie s (ERA, 2011). Some of leading airlines in Europe are Lufthansa, Ryanairs and Air France-KLM which father the best starting position in Europe and Easy jet and British Airways are the potential fol scurvyers (ESMT, 2008, p.10). The European airline industry has shown a steady growth in the past decades and had doubled in size since 1990. The growth of airline industry was mainly because of the growth of scummy cost carriers. The demand for air travels is still the same as it was in the year 2000, but with a dip in the market share. But the low cost carrier has grown widely with double digit rates and has captured a large part of the market share. From just merely 5% of market share in the year 2001 it has now come up to 32% in 2008. With a high market share these low cost airlines communicate on the cost advantage and low ticket prices which helps them to access new and potential market and generate new traffic. Easy jet along with Ryanair severally accounts for 43 and 65 millio n passengers and are larger than other established carriers. Despite the facts the European airline industry is fragmented (HHL, n.d, p.9). Easy jet airlines have experienced a strong growth in terms of revenue over the years. The passenger demand has increased on an average of about 59.5%. It has got a strong financial background as in the year 2002, easy jet balance sheet shown an excess balance of about 400 million pounds (Easy jet-a, 2002). Strategies Easy jet strategy is based on the six strengths that support the competitive, sustainable growth and scalability. Easy jet strategy, which it had been following from the past are the airlines lading to safety and service to its customers, low fare structure, strong branding, low cost of unit, a strong corporate culture and its multi based network (Williamson, 2002). The company